When working on promoting your site’s SEO, one of the things you should do is to write that title and short description that appears on the search result.
I feel that taking the time to write the perfect title and great short paragraph is one of the important things you can do for your site - since this what will make potential site visitors click (or not).
One of the conflicts is whether you should add your business phone number - though most SEO experts might say it’s wrong, since it might deduct the number of visits for your website (people that would just call you instead of going into your website and by that generate less traffic to your website - hence, won’t improve your SEO) but I think - if you’re getting a lead via phone, if you help people contact you - and then better convert them to clients, that just might be great for your business.
